Every listed company has a corporate story and an investment case. When the two drift apart, it is usually because the story has not been told clearly, consistently, or often enough to the audiences that matter.
Corporate and financial communications is the work of keeping that gap as narrow as possible. It means making sure investors, analysts, journalists and the wider market understand what you have reported, why it matters and where you are heading next.
Your financial calendar gives you a number of moments each year to tell that story. Whether it be results, annual report, AGM, a capital markets day.
Treated properly, your story compounds. The narrative you set at the full year is the one you build on at the interims, defend in a difficult quarter, and lean on when you need the market behind you for something bigger.
Contact: corporate@cardewgroup.com
The story of what you do, why it matters and how you create value. We build it with you, stress test it against the questions the market will actually ask and keep it consistent across every audience.
We work with your other advisers so that announcements land the way in which you want them to.
Drafting and advising on results statements, presentations and supporting materials. We help you frame the numbers, anticipate the difficult questions, and rehearse the answers before you sit in front of media, analysts and investors.
We handle narrative reporting from the Chair's statement through strategy and sustainability reporting, working alongside your designers, auditors and company secretary.
Chair and CEO scripts, likely shareholder questions, identify resolutions that may attract dissent, and a plan for whatever turns up on the day.
We shape the agenda and the messages, prepare the management team, run the invitation process, and handle the follow-up with those who attend.
Roadshow materials, investor targeting, perception studies and feedback, so that you know what your shareholders and the analysts covering you actually think.
Long-term relationships with the journalists who write about your company, built on being there to answer questions year-round rather than only being available when you have something to announce.
Profiling for your senior leadership team where it serves the business, ensuring these set-piece interviews allow the team to successfully deliver your corporate narrative.
Training and sessions that run like the real thing, whether that is a results call, a broadcast interview, or a hostile line of questioning from shareholders.