Services

Digital

Digital remains a crucial touchpoint to be seen by your audiences, and an invaluable part of the integrated communications toolkit to ensure your organisation is visible to the right people. It used to be that the single best indicator of a company’s reputation was the front page of a Google search. That’s another thing AI has changed — your reputation is now measured by what AI says about you.

Whether users choose to interrogate ChatGPT or Google offers AI Overviews as responses, an informational search for your organisation will increasingly uncover an AI interpretation of your reputation and status — and not even generate a click to your site or media story.

But that’s the great opportunity, because your owned digital presence can help you become the co-author of that AI version of your truth, just as influential as the media’s viewpoint.

And while your site and content can be structured and written for the AI crawlers, it can also deliver for actual humans — a critical part of how investors, regulators, journalists and wider stakeholders view your organisation.

Our digital team has decades of expertise from media, government, in-house and agency. We can help you create a coherent, integrated digital strategy and support its implementation — including website, digital assets, social media and AI search optimisation — to make sure your message is prominent, accessible and engaging.

The ingredients of a digital strategy are below: best delivered in combination, and we can help with any aspect to fill gaps in your own digital delivery.

Digital footprint audits

An in-depth review of your digital presence — the technical aspects of your website (AI and search optimisation, user journeys, metadata) and the quality and regularity of your content, plus how you are viewed across social platforms versus your peers.

Search engine & AI optimisation (SEO & GEO)

Making sure the AI engines can find and cite your content, that you appear in the AI overviews about your company and its key topics, and — the old-fashioned way — that you rank in Google search.

Content & social media strategy

A content strategy to tell your story in the most accessible way for your audiences: editorial standards, processes and a calendar to make it sustainable, including creating content for you in a variety of formats.

Editorial delivery

We help you plan platform and content strategies and support delivery — from message to content — and measure the success of it all, iterating according to what drives your audiences.

Website builds

If your site is looking tired, we help you rebuild it — managing the process, ensuring consistency of brand and tone of voice, and mapping the architecture and user journeys of an SEO-friendly site.

Social media monitoring & insights

Real-time data to understand how your brand is perceived and the conversations about you, so your digital strategy is built on robust data — and content that addresses those conversations.

Skills & capacity building

We help you create a digital team and the processes to run platforms, content and measurement — from recruitment to training and strategy — so your in-house capability is optimised for long-term success.

Integrated campaigns

Campaigns that set you apart and encourage action. Creative strategy grounded in data, audience segmentation and cross-platform expertise, so your campaigns cut through and deliver real results.

Targeted digital advertising

Targeted campaign strategies across social, websites and search to maximise reach and engagement and deliver your messages to the right people.

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